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Communications and Marketing

Communications and Marketing

This course provides guidance on how to create a marketing plan, engage colleagues, and download critical documents to help explain digital credentials and increase acceptance rates.

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Curriculum30 minutes

  • One action leads to another ....
  • If/then
  • Revisiting Your Goals
  • DO THIS: Chart It
  • Engage Your Colleagues
  • Communications and marketing activities
  • DO THIS: Download Critical Documents
  • What, When, and How
  • The Value of a Landing Page
  • Campaigns and Templates
  • Video Assets
  • The Best Email Ever, the Pre-Notification Email
  • DO THIS: Write a Pre-Notification Message
  • Industry Nuances in Communications and Marketing
  • Your tool for success
  • Test yourself!
  • Feedback, please!
  • Your communications plan

Curriculum30 minutes

  • One action leads to another ....
  • If/then
  • Revisiting Your Goals
  • DO THIS: Chart It
  • Engage Your Colleagues
  • Communications and marketing activities
  • DO THIS: Download Critical Documents
  • What, When, and How
  • The Value of a Landing Page
  • Campaigns and Templates
  • Video Assets
  • The Best Email Ever, the Pre-Notification Email
  • DO THIS: Write a Pre-Notification Message
  • Industry Nuances in Communications and Marketing
  • Your tool for success
  • Test yourself!
  • Feedback, please!
  • Your communications plan